Nathan Sorrell, Nike's Fat Jogger, Vows to Get Thin

Nike isn't an official Olympic sponsor, but it's been running a whole campaign anyway around the London Games under the theme "Find your greatness." Among the numerous TV spots from Wieden + Kennedy, one truly stands out—the one with Nathan Sorrell jogging. (It's now over half a million views and counting on YouTube.) At 5-foot-3 and 200 pounds, the London, Ohio, native is, well, fat. In the spot, directed by Lance Acord of Park Pictures, Nathan is shown running toward the camera down a country road at dawn—an arresting and unsettling image of physical struggle and, according to Nike, everyday greatness.