Nathan Sorrell, Nike's Fat Jogger, Vows to Get Thin

Unlikely ad star from the Olympics wants to prove his greatness

Nike isn't an official Olympic sponsor, but it's been running a whole campaign anyway around the London Games under the theme "Find your greatness." Among the numerous TV spots from Wieden + Kennedy, one truly stands out—the one with Nathan Sorrell jogging. (It's now over half a million views and counting on YouTube.)

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