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Space, the banal frontier. Who wouldn't be stoked about an unmanned NASA voyage to Jupiter that will take six and a half years to complete? Still, @radical.media attempts to quicken the pulse for Mission Juno, which blasts off Aug. 5, in a new spot (below) and interactive website. (Why didn't Big Spaceship get this gig, anyway?) The site works hard to be immersive and informative, but the concept never really gets off the launch pad. Given the scope of the material and its potential to inspire genuine awe, the approach is mostly predictable and uninvolving.
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