NASA's Jupiter Marketing Not Exactly Out of This World

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Space, the banal frontier. Who wouldn't be stoked about an unmanned NASA voyage to Jupiter that will take six and a half years to complete? Still, @radical.media attempts to quicken the pulse for Mission Juno, which blasts off Aug. 5, in a new spot (below) and interactive website. (Why didn't Big Spaceship get this gig, anyway?) The site works hard to be immersive and informative, but the concept never really gets off the launch pad.

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