Napoleon Dynamite Stars Reunite in Burger King’s Stupidly Charming Ad for Cheesy Tots

Jon Heder and Efren Ramirez, like the product, are back for a limited time

If you're going to talk about tater tots, you might as well get the stars of Napoleon Dynamite to do it.

Yes, the cult film debuted over a decade ago (2004, to be exact) but there probably hasn't been another piece of pop culture that has embraced—and celebrated—tater tots. So, Burger King has gotten Jon Heder (the titular Napoleon) and Efren Ramirez (Pedro) to help sell Cheesy Tots, back at BK for a limited time. 

The 30-second spot, from agency Code and Theory, employs the same kind of dumb yet charming delivery that made the film a hit. 

The point, of course, is to let consumers know that their demands for the return of Cheesy Tots have been heard. 

"Fans have been craving the return of Cheesy Tots for some time now," Alex Macedo, president of North America at BK, said in a statement. "So we wanted to give loyalists a holiday surprise after we heard so many of their requests. Now they'll be able to warm up to these cozy cheese and potato bites this holiday season."


Client: Burger King

Head of Marketing: Ricardo Azevedo

Media, Advertising and Communications: Adam Gagliardo

Media: Diego Suarez

Integrated Marketing: Dylan Stopper

Agency Partners:

Code and Theory


Alison Brod Marketing + Communications

Agency: Code and Theory

Group Creative Director: Brad Dixon

Creative Director: Gino Carolini

Associate Creative Director: Mike Latshaw

Senior Copywriter: Conor Champley

Senior Art Director: Jeremy Stein

Art Director: Dan Nosonowitz

Visual Designer: Riley Walker

Photographer: Stas May

Associate Strategy Director: Kelly Meyers

Senior Social Strategist: Jessie Blalock

Junior Community Manager: Hallie Martin

Group Account Director: Jill Bernstein

Executive Content Producer: Jeremy Fox

Senior Producer: Remya Rajagopalan

Partner: Steve Baer

Partner, Director of Client Services: Dotty Giordano

Production Company: Honor Society

Director: Lucas Spaulding

Executive Producer, Managing Partner: Megan Kelly

Producer: Shanah Blevins

Director of Photography: Kris Kachikis

Editing Company: No6

Editor: Lucas Spaulding

Assistant Editor: Brian Meagher

Producer: Yole Barrera

Audio: Mr. Bronx

Mixer: David Wolfe

Producer: Claudia Gaspar