Naked Cowboy calls for duel with blue M&M

New York’s famed Naked Cowboy has filed a lawsuit against Mars, claiming that the blue M&M is ripping off his act in an animated video running in Times Square. A snippet from the video shows the blue M&M dolled up in Western garb and playing a guitar—an act that the Naked Cowboy, aka Robert Burck, claims is too similar to his own. As the New York Post reports, Burck, 37, has filed suit, seeking $6 million-plus for trademark infringement and other claims. Burck says he initially thought the video was cool, but then realized Mars was leeching off his own success. “All I’ve got is my underwear,” he says. “It’s the most brilliant thing that’s ever been created from a marketing perspective. You can’t stop it.”