The Mythical Safe That Cost Jack Daniel’s Founder His Life Just Turned Up in NYC

Artifact is on display for the brand's 150th anniversary

Every brand story contains an element of myth.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.
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