This Muppets Musical Kicks the Christmas Ad Season in Britain Into a Higher Gear

Giant crumpet, anyone?

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No self-respecting British advertiser wants to be left behind at this time of year, since the run-up to Christmas has become known as the U.K.'s version of the Super Bowl for commercials. And Warburtons, a purveyor of baked goods, might have just surged ahead by enlisting the Muppets for a holiday musical extravaganza.

Agency WCRS London doesn't go the heart-tugging route that so many competitor ads have taken, instead letting the Muppets do what they do best—unleash some joy.

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