Mullen guy's wedding-ring story a PR stunt?

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Mullen says one of its staffers, Bob Pirrmann, lost his wedding ring in a four-story, 200,000-gallon ocean tank during a public dive in July at the New England Aquarium. The ring was recovered a few days ago, and now the tear-jerk/feel-good local-media barrage is on. Dare I say, the whole story sounds a bit … fishy? (I dare. And I’m sorry.) The tale has generated lots of free publicity for the aquarium, a Mullen client.

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