Muffin bottoms rise up in Bloom campaign

On the heels of last week’s Erik Estrada commercial for Bloom, BooneOakley stages a mock rebellion for the supermarket chain featuring jealous muffin bottoms who are incensed over Bloom’s sale of scrumptious muffin tops. There’s a Web site, a MySpace page and more online antics—but why confine the hilarity to the Internet? The promotion includes events in several South Carolina locations (including Clemson U.)

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