How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Back in the 17th century, a Neapolitan banker named Lorenzo de Tonti created a living investment system aptly named a tontine. For each tontine, a group of premium-paying subscribers would receive an occasional payout from the aggregated pool of money throughout their life—the only requirement was that they had remain alive to receive it.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in