MSCHF Asks Corporate Lawyers to Start Their Engines With 'Cease & Desist Grand Prix'

The creative shop asks companies like Disney and Amazon to challenge it instead of small creators

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If you’re a regular person just trying to make it through the week with as little drama as possible, a cease-and-desist order from an all-powerful conglomerate is something that you’d wholeheartedly avoid. But if you’re gutsy creative collective MSCHF, you not only welcome the trouble—you bank on it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in