Movies for the young, ads for the old

The Freak takes cracks at creative often enough. Why should media planners get a pass? The commercials airing during a recent TNT late-show broadcast of George Armitage’s 1997 movie Grosse Pointe Blank—an edgy, violent comedy about an assassin returning to his 10-year high school reunion while fulfilling a final contract hit—imply that the film is a perfect fit for the geriatric generation. (The sweet spot is more likely the Class of ’86—that would be 1986—plus or minus a decade.)