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Behold the world's first crowdsourced movie-poster campaign created through Instagram! It's the pinnacle of creative achievement! Sigh … humankind's obsession with the ubiquitous photo app continues, this time in Canada, where ad agency Taxi teamed with the Instagramers Montreal collective to create 87 posters promoting the new film J'Espère Que Tu Vas Bien, which roughly translates to Instagram Isn't So Great. Actually, it means I Hope You're Well, and the number of posters corresponds to the 87-minute running time of the movie, an experimental piece—entirely improvised, with no script written beforehand—that follows two friends as they saunter around Montreal.
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