Mountain Dew's "Stay Sharp" is sharp

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Well, despite my past objections, soda advertisements continue to mutate into Web sites. This time it’s Staysharp.tv, the latest Mountain Dew campaign. Apparently, they’ve made a version of their disgusting nerd nectar with ginseng, taurine, and other herbal-sounding stuff touted to keep you on your game. And its Web site, by the grace of the Almighty, is packed with ideas that relate back to the product. The site offers four short videos that viewers are quizzed on to test how many small details they noticed.

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