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Let's get refined, sugar!
PepsiCo introduces Mtn Dew Black Label, a dark-berry beverage (with herbal bitters, no less), in a campaign from VaynerMedia that revolves around several "Gentlemen of the Jacket" who class up their respective acts.
Professional skateboarder Theo Beasley gets things rolling in the centerpiece video below, appearing with two other millennial dudes—a mixologist and a gamer (both portrayed by actors). While enjoying some product, all three don magical jackets that make everything around them seem a bit more … sophisticated.
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