Mountain Dew Soda-Naming Contest Crashed by Pranksters

'Diabeetus' among top entries on unsavory leaderboard

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I always assume the worst will happen when companies solicit ideas from the Internet. For the latest evidence of this, look no further than this Mountain Dew "Dub the Dew" fiasco. An effort by a restaurant to crowdsource a name for an upcoming homemade green-apple-flavored Mountain Dew concoction has been hijacked, Pitbull style. Suddenly, its gallery of suggestions featured such winners as "Gushing Granny," "Diabeetus," and my personal favorite, "Fapple." As of Tuesday morning, dubthedew.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in