Mountain Dew gets back to its hillbilly roots

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

As none of you will remember (don’t worry, I barely do), one of my first AdFreak posts was about how Mountain Dew should bring back their old “hillbilly running out of an outhouse” label. Well, now they have—in a limited edition, anyway. It’s part of a project called the Green Label Alert, wherein the Dew gets hip types like skateboard designers (Mark Nardello), graffiti taggers (Dr. Revolt) and a DC Shoes maker (Methamphibian) to rework their labels as they see fit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in