Motorola Disses Both Apple and Samsung in Ad That Picks Up Where Samsung's Left Off

Ogilvy Paris spot urges you to 'up-upgrade'

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Samsung made fun of Apple for the millionth time in its most recent smartphone ad earlier this month (which included some pretty inspired visual mockery). But now, Motorola goes after both of them—in a spot from Ogilvy Paris that picks up exactly where the Samsung spot ended.

Samsung’s hero, you’ll remember, was last seen walking away from the Apple Store, having spied the creepy Apple fanboy with the inadvisable notch hairstyle. Motorola’s ad catches up with the Samsung dude (different actor, though a lookalike) and follows him home, where he has finally switched from his beloved iPhone to the Galaxy Note 8—following relationship-length cues from his long-suffering girlfriend.




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