Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Samsung made fun of Apple for the millionth time in its most recent smartphone ad earlier this month (which included some pretty inspired visual mockery). But now, Motorola goes after both of them—in a spot from Ogilvy Paris that picks up exactly where the Samsung spot ended.
Samsung’s hero, you’ll remember, was last seen walking away from the Apple Store, having spied the creepy Apple fanboy with the inadvisable notch hairstyle. Motorola’s ad catches up with the Samsung dude (different actor, though a lookalike) and follows him home, where he has finally switched from his beloved iPhone to the Galaxy Note 8—following relationship-length cues from his long-suffering girlfriend.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in