Motor Oil gets Funky

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Add Funkmaster Flex’s name to the long list of hip-hop product endorsers. Flex, a DJ who has a nationally syndicated radio show and a Spike TV series, Ride with Funkmaster Flex, just inked a deal with Castrol Syntec to promote the motor oil to his fan base.

“Funkmaster Flex is committed to spreading enthusiasm and passion for automotive power, performance and style by introducing aspects of car culture to new audiences of young people across the country,” said Mike DeBiasi, Castrol Syntec brand manager, in a press release.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in