Motor Oil gets Funky

Add Funkmaster Flex’s name to the long list of hip-hop product endorsers. Flex, a DJ who has a nationally syndicated radio show and a Spike TV series, Ride with Funkmaster Flex, just inked a deal with Castrol Syntec to promote the motor oil to his fan base.

“Funkmaster Flex is committed to spreading enthusiasm and passion for automotive power, performance and style by introducing aspects of car culture to new audiences of young people across the country,” said Mike DeBiasi, Castrol Syntec brand manager, in a press release. “Flex’s automotive expertise, passion and excitement for finely tuned and customized vehicles is inspiring, and we’re thrilled to forge this partnership with him, putting our premium, highest-performing motor-oil brand—Castrol Syntec—alongside his highly acclaimed show, events and fans.”

—Posted by Lisa van der Pool