Most things actually are better with a gorilla

This series of fun, low-budget promos for copywriter Andrew Gall and art director Vince Soliven's book Everything is Better with a Gorilla features an actor in an ape costume—or a really hairy, ugly actor—and his appearance certainly makes the ads enjoyable. This is good news, because unfortunately, as we've learned this week, not everything is better with a gorilla if he's gigantic and amorous and has filthy hands—and hand sanitizer can fix only one of those problems. See six more clips after the jump, and read more about the book here.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.