Is This the Most Evil and Sadistic Prankvertising Stunt Yet?

LG's doomsday scenario

Headshot of Tim Nudd

We've seen all manner of prankvertising over the past few years, but this campaign from LG—if it's real and not staged—could be the most brutal example yet. (It's also questionably timed, given the Syrian crisis.) It's one thing to scare people with a bloody head smashing through a mirror. It's quite another to … well, just watch. Via Unruly Media.

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@nudd Tim Nudd is a former creative editor of Adweek.