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Playing on research suggesting fragrance can lift one's mood, a new ad for British fragranced soap and gel brand Radox shows a sullen, black-clad teenager going crazy, Broadway style, to the tune of Summer Twins' "I Will Love You."
Her friends even get in on it, dancing with much grace and enthusiasm—too much for goth kids, really—in an empty skate park.
The ad world still doesn't get that cheerful goth kids are a common thing, since the spot, by Droga5 London, centers on the apparent irony of this trope.
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