Morning-After Pill Gets Its Own Holiday Ad Campaign in U.K.

'Tis the season

The British Pregnancy Advisory Service (BPAS) meant to be cute and provocative with its bawdy Christmas-themed campaign urging women to stock up on the morning-after pill to go along with their post-coital Harvey Nichols dresses. But they went outside the goalposts a bit. The poster comes off as though it was put together in 8th-grade study hall, complete with giggling.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in