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Faded actors frequently do self-deprecating commercials for a buck. But these new spots for Mattress Firm, from agency Ideaology, really push the lighthearted self-mocking into fairly cringe-worthy territory.
For starters, the whole concept of the campaign is for Fairchild and Estrada to liken themselves to old, worn-out mattresses that need replacing. That's pretty brutal, even when played for laughs. But then Fairchild goes the extra mile of using the phrase "saggy and baggy," while Estrada freely admits to being "past my prime."
Check out the spots here:
It's a tricky thing to get this kind of humor right.
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