What Marketers Can Learn About Pulling Off a Stunt From IHOP, Burger King and KFC

The ultimate clutter-buster?

IHOP burnt the internet down with a stunt that turn IHOP into IHOB, which promoted its new line of burgers. Ihop

Getting attention through stunts is not anything new. It’s a healthy tactic that brands keep using to make a splash in news and culture. However, in the past several years, stunts have become more sophisticated in how they reach audiences. High-impact creative ideas from agencies can illustrate the true power of capturing moments in time that break the internet and fill the mainstream airwaves.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.