What Marketers Can Learn About Pulling Off a Stunt From IHOP, Burger King and KFC

The ultimate clutter-buster?

IHOP burnt the internet down with a stunt that turn IHOP into IHOB, which promoted its new line of burgers. Ihop

Getting attention through stunts is not anything new. It’s a healthy tactic that brands keep using to make a splash in news and culture. However, in the past several years, stunts have become more sophisticated in how they reach audiences. High-impact creative ideas from agencies can illustrate the true power of capturing moments in time that break the internet and fill the mainstream airwaves.

This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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