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Getting attention through stunts is not anything new. It’s a healthy tactic that brands keep using to make a splash in news and culture. However, in the past several years, stunts have become more sophisticated in how they reach audiences. High-impact creative ideas from agencies can illustrate the true power of capturing moments in time that break the internet and fill the mainstream airwaves.
Burger King and KFC (through their agencies David and Wieden + Kennedy, respectively) are well-known for their recent prowess in securing eyeballs and share of voice.
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