What Marketers Can Learn About Pulling Off a Stunt From IHOP, Burger King and KFC

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Getting attention through stunts is not anything new. It’s a healthy tactic that brands keep using to make a splash in news and culture. However, in the past several years, stunts have become more sophisticated in how they reach audiences. High-impact creative ideas from agencies can illustrate the true power of capturing moments in time that break the internet and fill the mainstream airwaves.

Burger King and KFC (through their agencies David and Wieden + Kennedy, respectively) are well-known for their recent prowess in securing eyeballs and share of voice.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.