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McDonald’s advertising from DDB Stockholm has already given the world a glimpse into the typical Swede’s fevered nightmares, which involve grown men chuckling over their connected Pinocchio noses. The country’s waking life is weird, too, judging by DDB’s newest McDonald’s work for the chain’s “No big deal” specials. Sweden likes to flaunt its culture and modernity, but here we get a look under the hood.
—Posted by Tim Nudd
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