Moosehead fights to free one of its own

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Companies don’t often pay the legal bills of random Canadians accused of criminal activity. But Moosehead Breweries couldn’t help it after reading about an Ontario man who is accused of selling a stuffed moose head illegally. Ken Procyk sold the thing on eBay to a bar in Missouri. In doing so, he fell afoul of Ontario’s Fish and Wildlife Conservation Act, and the moose head, nicknamed “Bob,” is now in Canadian custody. Sensing an opportunity, Moosehead

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in