In the Moog for an old Schaefer spot?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Maybe because it’s the weekend, and maybe because we’ve been wallowing in 1970s nostalgia this week by watching way too much of VH1’s I Love the 70s, but it seems a fine time to point to this clip, which not only contains some historical stuff about how the Moog synthesizer became popular in ad agencies but also a classic Schaefer beer commercial, in which the TV theme composer Edd Kalehoff plays the old Schaefer jingle on the synthesizer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in