Montreal's Creative Nightlife Takes Flight in This Ad Celebrating the City as 'a Giant Playground'

An aerial acrobat acts as our guide

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Look! Up in the sky! It’s a bird! It’s a plane! It’s … a circus performer flapping huge wings as she pilots a fantastical balloon-contraption above the streets of Montreal!

That’s the central image of the short film below, part of agency lg2’s new “Never Grow Up” tourism push that exhorts potential visitors to experience the Canadian city’s vibrant attractions and nightlife.

Whoa, one strong gust and she’ll wind up in Nova Scotia!

It’s a memorable image that helps bring the campaign’s main message—“Some see a city.

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