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Monsters Need New Jobs As Phone Use Keeps People Awake, Campaign Warns

The spot was created for Spanish opticians as part of its Screen Pollution platform

Monsters Need New Jobs As Phone Use Keeps People Awake Campaign Warns — The idea to feature nighttime horrors extends from the use of the term 'vamping,' texting during the night—combining the words 'vampire' and 'texting.'Multiópticas

By Stephen Lepitak

January 20, 2022

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Spanish optician’s Multiópticas wants parents to understand the horrors that too much screen time at night can cause a person.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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