Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Monster Energy had a viral hit in 2013 with "Recoil," a seven-minute video in which extreme driver "Ballistic" B.J. Baldwin drove his 850-horsepower trophy truck across the Mojave Desert at 150 miles an hour, doing all sorts of stunts in the process.
Now, it's time for the sequel—this time in a city environment.
Ben Conrad directed these seven testosterone-drenched minutes of truck hyperactivity through production house Logan & Sons. The new spot was filmed in Ensenada, Mexico, near the site of the Baja 1000 race, which Baldwin won in each of the past two years in the cars and trucks division.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in