AdFreak

Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post

BBDO's intentional snafu rewarded clicks and keen eyes

Headshot of David Griner
By David Griner

February 2, 2015

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended articles
Related Articles
Creativity

Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chickenicon-image

By David Griner

Creativity

This Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a Life Well Livedicon-image

By David Griner

Creativity

KFC Is Crowdfunding Its Most Bizarre Inventions Yet, Including a Location-Tracking Necktieicon-image

By David Griner

Burger Kings Upside Down Whopper promoting Stranger Things
AdFreak

Burger King Is Creating an Upside Down Whopper for Stranger Things Season 3icon-image

By David Griner

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

How Paramount Is Pressing Play on Multicultural Communication

By Paramount

A Downturn Is the Right Time to Invest in Identity Content

By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN