AdFreak

Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post

BBDO's intentional snafu rewarded clicks and keen eyes

By David Griner

February 2, 2015

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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