Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post

BBDO's intentional snafu rewarded clicks and keen eyes

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}