Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post

BBDO's intentional snafu rewarded clicks and keen eyes

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."