Mona Lisa Escapes The Louvre and Lives Her Best Parisian Life in Perrier's Fun Summer Ad

French agency Rosapark is behind the international campaign

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All day long, poor Mona Lisa just watches as throngs of tourists crowd around to take photo after photo. Her visitors then get to leave and go experience everything else life has to offer, but Mona is stuck in a sterile gallery hall for the rest of the night.

In Perrier’s new international campaign, “The Extraordinaire Mona Lisa,” however, she finally comes to life—and quickly becomes the life of the party across Paris.

After the crowds leave The Louvre for the day, she escapes her frame to grab a bottle of Perrier someone left behind.



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