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As rosé champagne sales continue to grow, wine and spirits company Moët Hennessy recreated a traditional French cinema house in British luxury department store Selfridges to showcase its rosé portfolio.
The bar, called Rosé Lumière, is taking over a space within Selfridges’ flagship London store from Feb. 7 until June. The venue resembles an art deco French theater, with neon signs and a marquee that lists the names of wines instead of movie titles.
At Rosé Lumière, rosé wines and pink cocktails from the brands Veuve Clicquot, Moët & Chandon, Ruinart and Château d’Esclans will all be available under the same roof for the first time.
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