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The new “Must Be” campaign from Moët & Chandon and director Manu Cossu embraces the idea that “we don’t remember days, we remember moments”—though we’d argue that depends how much Moët you drink. The iconic champagne house officially launched the campaign over the weekend in celebration of its holiday, Moët Grand Day, as well as Rosé Day LA in the United States.
Moët Grand Day is celebrated in over 80 countries, according to the company.
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