The Modernista! approach for a good cause

Perhaps there’s an emerging Web aesthetic: the Modernista! school. Many have debated the (de)merits of the Boston shop’s Web 2.0 “un-Web-site” that directs users to content around the Web. (Some say Modernista! didn’t pioneer the approach, giving credit to Minneapolis agency Zeus Jones for doing it first.) Now, StrawberryFrog is using the Modernista! tack with GirlSmiles.org, a charity site set up for Nanhi Kali, a fund to educate poor children in India. Navigate to the site and you’ll get a familiar unsettled experience, with the Nanhi Kali (“Save the girls”) logo appearing in the corner of the screen.