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“Where are you from?”
It’s a four-worded question that can be anything but simple. Although she’s been asked it plenty of times, Adweek mentee and senior brand marketing consultant Katy Lee decided it was time to spotlight the implications behind this cultural inquiry for Asian American Pacific Islander (AAPI) Month.
Lee is the creative behind #IAmFromHere | A Modern AAPI Portrait Series, a visual project created to address this ongoing issue for the AAPI community. Adweek sat down with Adweek community members who took part in the project to listen to their own personal experiences along with what they hope people will take away from the series.
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