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M&M's turn 75 years old this Thursday, and the Mars brand is beginning a year-long birthday celebration with a musical collaboration between Zedd and Aloe Blacc, who have reinterpreted Sammy Davis Jr.'s 1972 classic "The Candy Man" for a modern audience.
Zedd and Blacc's full "Candyman" music video is already online, but M&M's is unveiling its own 60-second spot (created by BBDO New York) Monday night on NBC's The Voice, featuring snippets from the video.
AdFreak has the spot here exclusively:
The new song has melodic echoes of the original, but departs pretty significantly from it, too.
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