MM.LaFleur's New Campaign Is a Game of Empowering Mad Libs

Amy Sherald stars in the first ad from 'What Are You Made Of?'

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For its spring campaign, MM.LaFleur, the direct-to-consumer women’s workwear brand, is playing a grown-up version of a childhood favorite: Mad Libs.

But instead of creating the most ludicrous, laugh-out-loud story possible, filling in these blanks gives you an empowering story about the background and dreams of a few inspiring females, including Amy Sherald, who painted Michelle Obama’s official portrait that now hangs in the National Portrait Gallery; Cecile Richards, the former president of Planned Parenthood; and Catt Sadler, the former E! News host who made headlines when she left her job after discovering that her male co-host made double her salary.




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