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This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the team, will play his final game this Sunday against the Red Sox in Boston.
But for my money, the spot, from BBDO New York, is also the most poignant and moving Jeter tribute of the season, because it eschews grandeur and hype to focus on the future Hall of Famer's most important legacy: the generations who grew up idolizing No.