Mini Hummers roar into pediatric wards

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


It wasn’t long ago that GM was under fire for putting kids behind the wheels of Corvettes (albeit in a dream sequence). Now, the company is putting kids behind the wheels of Hummers (though for a better cause). As part of its “Courageous Kids” program, the automaker has enabled its Hummer dealers to distribute battery-operated (i.e., somewhat environmentally friendly) mini-Hummers (H4s?) to the pediatric wards of hospitals. The idea is to ease the stress of disease by allowing kids to drive themselves to surgery.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in