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Has anyone seen this new ad for the Mini Cooper? The one placed right above the gas pumps? Even though we’ve all learned to expect the unexpected from Crispin, Porter + Bogusky—whether we like what the agency is up to or not—I was kinda surprised to see a little Mini ad the other day in the underutilized ad space atop the gas pumps, urging me to celebrate “Co-Pilot Appreciation Day” by buying anyone riding with me something from the convenience store.
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