Miller64 Poses a Pressing Math Problem: Which Number Is Smaller, 80 or 64?

The brand enlists a mathematician to react to Bud Light's new 80-calorie light beer

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For Super Bowl 56, one beer brand is pulling out all the stops for its new 80-calorie light beer—a product it calls a symbol of its “continued commitment to innovation.” Another beer tentpole may argue that such a feat is only amazing if you don’t understand how math works.

In response to Bud Light’s new 80-calorie, 0 carb beer, Next, Miller64 and collaborating agency Mischief @ No Fixed Address tapped esteemed mathematician and Thomas Jefferson Professor of Mathematics at the University of Virginia, Ken Ono, for a minute-long spot to help solve a pressing math equation: which number is smaller, 80 or 64?

The answer, you may find, is not shocking, whatsoever.

Doing the math

“I’ve seen a lot of complicated mathematical equations in my career, and worked to solve some of the most-complex integer partitions and modular forms,” Ono says in a statement, “but what I can’t understand is why anyone would think...

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