Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Silver Man—a dude in a top hat and glasses, every inch of him coated in silver paint—really shines in TBWA\Chiat\Day's new campaign for Miller Lite.
But he's just one of many characters, oddball and otherwise, who visit a typical neighborhood bodega to pick up some suds and chat with wise, friendly Fred, the bilingual owner of the store. Other customers include a pair of muscular twins who say the same things at the same time; One Tripper (he doesn't need help, dammit, toting a mountain of snacks and brewskies out the door); and a karaoke singer whose rendition of "Carry On Wayward Son" doesn't quite match the sonic impact of the original.
Tagged "As long as you are you, it's Miller Time," the campaign includes ads in English and Spanish, targeting millennial and Hispanic audiences at a time when craft brews have eroded the sales of big-name beers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in