Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters

Thanks to the brewer, a giant ugly-holiday-sweater billboard, handwoven out of actual yarn, now adorns a corner of New York's Times Square. 

Agency TBWA\Chiat\Day in Los Angeles worked with Brooklyn artist London Kaye to crochet the cheery monstrosity, which features reindeer and, of course, beer (the iconic Miller Lite Steinie bottle that launched the brand in 1975). The video below captures some of the process, which took over three weeks of handweaving (tedious work, even by ad production standards).