Miller Lite Celebrates the Legacy of LGBTQ+ Bars With 'Beers & Queer History' Guidebook

The brand aims to highlight the pivotal moments in LGBTQ+ bar culture

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As brands and consumers begin to celebrate Pride Month, it is important to remember to move beyond “rainbow washing ”—the act of using Pride-themed versions of their products and marketing without substantially engaging queer communities—and instead attend to the everyday moments of the LGBTQ+ experience and history.

In an effort to shine a light on the history of LGBTQ+ bars, Miller Lite released “Beers & Queer History,” a guidebook that explores the stories of ten iconic queer bars.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in