Mike's Hard Lemonade Welcomes Some Unexpected Visitors

Headless deer, 30-foot woman among latest ad stars

I get a righteous buzz from Grey New York's latest ads for Mike's Hard Lemonade, designed to portray the beverage as "always different, always refreshing." Scruffy young dudes hang out in a house, swigging the product, and each of three spots—directed by Harold Einstein of Station Films—presents a different tipsy scenario based on who or what rings the doorbell.

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