Mike Diva on Directing the Branded Odyssey of Doja Cat's 'Get Into It (Yuh)' Music Video

The veteran creative talks to Adweek about balancing storytelling and smart product placement

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

It’s hard to synthesize the look of a Mike Diva production into a neat summation. It could look like anything from a sleek, robotic dystopia for Halo Top, to a futuristic Lil Nas X music video, to a satirical, neon-piped Japanese-style Trump parody. While the subjects may change, the elements that link these works to the veteran filmmaker, YouTuber and ad creative remain the same: a bizarre-yet-compelling story and the polish of pro.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in