Mike Diva on Directing the Branded Odyssey of Doja Cat's 'Get Into It (Yuh)' Music Video

The veteran creative talks to Adweek about balancing storytelling and smart product placement

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It’s hard to synthesize the look of a Mike Diva production into a neat summation. It could look like anything from a sleek, robotic dystopia for Halo Top, to a futuristic Lil Nas X music video, to a satirical, neon-piped Japanese-style Trump parody. While the subjects may change, the elements that link these works to the veteran filmmaker, YouTuber and ad creative remain the same: a bizarre-yet-compelling story and the polish of pro.

Diva’s most recent work can be seen in Doja Cat‘s latest music video off of the “Planet Her” album, “Get Into It (Yuh).”



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