Creative

Mike Diva on Directing the Branded Odyssey of Doja Cat's 'Get Into It (Yuh)' Music Video

The veteran creative talks to Adweek about balancing storytelling and smart product placement

Mike Diva sitting next to Doja Cat on set — Diva was eager to bring back real film sets to music videos.Lord Danger/Sela Shiloni

By Shannon Miller

February 10, 2022

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It’s hard to synthesize the look of a Mike Diva production into a neat summation. It could look like anything from a sleek, robotic dystopia for Halo Top, to a futuristic Lil Nas X music video, to a satirical, neon-piped Japanese-style Trump parody. While the subjects may change, the elements that link these works to the veteran filmmaker, YouTuber and ad creative remain the same: a bizarre-yet-compelling story and the polish of pro.

Shannon Miller

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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