Microsoft’s Valentine’s Advice: Break Up With Siri and Start Seeing Cortana

Timely love notes from m:united

Headshot of Tim Nudd

Ever since Microsoft introduced Cortana, its personal assistant for the Windows Phone, it's been slamming Siri for her vanity and uselessness. Now, for Valentine's Day, it's proposing that you give Siri the old heave-ho for good—and begin a torrid affair with her archrival.

Check out the two new spots below, from m:united. The second one has a particularly cute subtext, although Siri would tell you to watch out—that this is one suitor with a menacing agenda under all the sweetness.


Client: Microsoft

Agency: m:united

Co-Chief Creative Officers: Andy Azula, John Mescall

Executive Creative Director: Yo Umeda

Senior Copywriter: Thom Woodley

Senior Art Director: Trinh Pham

Director of Creative Technology: David Cliff

Head of Integrated Production: Aaron Kovan

Executive Producer: Carolyn Johnson

Junior Producer: Monique Fitzpatrick

Managing Director: Kevin Nelson

Executive Vice President, Group Account Director: Tina Galley

Senior Vice Presidents, Group Account Directors: Darla Price, Jason Kolinsky

Account Director: Melissa Trought

Account Supervisor: Greg Masiakos

Assistant Account Executive: Emily Glaser

Project Management: Stella Warkman

Production, Postproduction: Craft

Director of Photography: Larry Kapit

Editors: Nate Troester, Carlos Hernandez

Music: "Big Top Polka," Erin Gemsa

Media Agency: EMT

@nudd Tim Nudd is a former creative editor of Adweek.